Social media in response to COVID-19 : how increased social media usage affects the performance of B2B salespeople in the "new normal"
Simon Barner and Dirk Totzek
| Year of publication: |
2024
|
|---|---|
| Authors: | Barner, Simon ; Totzek, Dirk |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 4, p. 398-413
|
| Subject: | B2B | COVID-19 | personal selling | sales performance | salesforce management | social media | Social Web | Social web | Verkaufspersonal | Salespeople | Coronavirus | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2023.2243542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193367