Social media influencer (SMI) as a human brand : a need fulfillment perspective
Aaminah Zaman Malik, Sajani Thapa and Audhesh K. Paswan
| Year of publication: |
2023
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|---|---|
| Authors: | Malik, Aaminah Zaman ; Thapa, Sajani ; Paswan, Audhesh K. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 173-190
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| Subject: | Attachment theory | Escape | Human brand theory | Self-improvement | Social media influencers | Social Web | Social web | Influencer | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552950