Social media marketing : a commentary on teaching and learning in a dynamic field
Janna M. Parker and Kevin W. James
| Year of publication: |
2024
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|---|---|
| Authors: | Parker, Janna M. ; James, Kevin W. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 46.2024, 1, p. 72-75
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| Subject: | social media marketing | social media education | technology in classroom | learning approaches and issues | marketing education issues | industry certifications | new technology | industry-ready graduates | Social Web | Social web | Online-Marketing | Internet marketing | Betriebswirtschaftsstudium | Graduate business education | E-Learning | E-learning | Hochschule | Higher education institution | Web 2.0-Technologien | Web 2.0 technologies | Absolventen | Graduates | Lernmethode | Learning method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753231215090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580282