Social media marketing for student recruitment : an algorithmically sequenced literature review
Ilker Cingillioglu, Uri Gal and Artem Prokhorov
| Year of publication: |
2024
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|---|---|
| Authors: | Cingillioglu, Ilker ; Gal, Uri ; Prokhorov, Artem |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 1101-1123
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| Subject: | systematic literature review | higher education | student recruitment | Social media marketing | algorithmic document sequencing | Online-Marketing | Internet marketing | Studierende | Students | Personalbeschaffung | Recruitment | Social Web | Social web | Bibliometrie | Bibliometrics | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2023.2177789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190034