Social Media Marketing : Strategies in Utilizing Consumer-Generated Content

Emi Moriuchi

Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content -- References -- Bibliography -- About the author -- Index -- Ad Page -- Back Cover.

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Year of publication:	2019 ; Second Edition
Authors:	Moriuchi, Emi
Publisher:	New York : Business Expert Press
Subject:	Online-Marketing \| Internet marketing \| Social Web \| Social web \| Marketingmanagement \| Marketing management

Extent:	1 Online-Ressource (XII, 154 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-948976-79-4 ; 978-1-948976-78-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012686008