Social media marketing to increase brand awareness
Monica Bîja, Raluca Balaş
| Year of publication: |
2014
|
|---|---|
| Authors: | Bîja, Monica ; Balaş, Raluca |
| Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 20.2014, 2, p. 155-164
|
| Subject: | social media marketing | social networks | social media strategies | brand awareness | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440689