Social media metrics : a framework and guidelines for managing social media
Kay Peters; Yubo Chen; Andreas M. Kaplan; Björn Ognibeni; Koen Pauwels
| Year of publication: |
2013
|
|---|---|
| Authors: | Peters, Kay ; Chen, Yubo ; Kaplan, Andreas ; Ognibeni, Björn ; Pauwels, Koen |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 281-298
|
| Subject: | Social media | Key performance indicators | Dashboard | Return on investment | Learning theory | Interactionist social theory | Network theory | Attribution theory | M-O-A paradigm | Social Web | Social web | Performance-Messung | Performance measurement | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242273