Social media metrics : how to measure and optimize your marketing investment
Jim Sterne
| Year of publication: |
2010
|
|---|---|
| Authors: | Sterne, Jim |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | World Wide Web 2.0 | Soziale Software | Online-Marketing | Online-Werbung | Werbeerfolgskontrolle | Virtuelle Gemeinschaft | Bewertung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | XXXI, 240 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-58378-4 ; 0-470-58378-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004955569