Social media, organizational identity and public relations : the challenge of authenticity

Introduction -- Communicatively constituted organizations, plausible? -- Critical sensemaking (CSM) in a virtual environment -- Methodology -- Plausibility, authenticity and collective enactment -- Crowdfunding : collective organizing and virtual identities -- Plausibility and legitimation -- Volkswagen : truth, accuracy and plausibility -- Engagement and enactment -- #marchagainstmonsanto : social movements, extracting cues, and the ongoing nature of sensemaking -- Conclusion -- Bibliography -- Index