Social media resources and capabilities as strategic determinants of social media performance
André Marchand, Thorsten Hennig-Thurau, Jan Flemming
| Year of publication: |
2021
|
|---|---|
| Authors: | Marchand, André ; Hennig-Thurau, Thorsten ; Flemming, Jan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 3, p. 549-571
|
| Subject: | Key informants | Resource-based theory | Social media marketing | Structural equation modeling | Social Web | Social web | Ressourcenorientierter Ansatz | Resource-based view | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.09.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939484