Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?
Woo Gon Kim and Seo Ah Park
| Year of publication: |
2017
|
|---|---|
| Authors: | Kim, Woo Gon ; Park, Seo Ah |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 784-802
|
| Subject: | Hotel performance | Online travel intermediaries | Social media review rating | Traditional customer satisfaction | Social Web | Social web | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-11-2015-0627 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687733