Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Raoul V. Kübler & Anatoli Colicev & Koen H. Pauwels
| Year of publication: |
2020
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| Authors: | Kübler, Raoul ; Colicev, Anatoli ; Pauwels, Koen |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 136-155
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| Subject: | Sentiment extraction | Consumer attitudes | Language dictionary | Maching learning | LIWC | Support vector machine | Brand strength | Volume | Valence | User generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mustererkennung | Pattern recognition | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289426