Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
Ainsworth Anthony Bailey, Mohamed Slim Ben Mimoun
| Year of publication: |
2024
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|---|---|
| Authors: | Bailey, Ainsworth Anthony ; Mimoun, Mohamed Slim Ben |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 5, p. 491-509
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| Subject: | Online sharing | SMSD | Social media | Social media sharing disposition | Social networking | Social sharing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Informationsverbreitung | Information dissemination | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-05-2023-6006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078723