Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Kevin J. Trainor; James Andzulis; Adam Rapp; Raj Agnihotri
| Year of publication: |
2014
|
|---|---|
| Authors: | Trainor, Kevin J. ; Andzulis, James ; Rapp, Adam ; Agnihotri, Raj |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1201-1208
|
| Subject: | Customer relationship management | CRM | Customer relationship performance | Information technology | Marketing capabilities | Social media technology | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Informationstechnik | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365151