Social media use and performance of small businesses : a customer-centric perspective
Sithembisile Sakhikhaya Radebe, Silas Formunyuy Verkijika and Brownhilder Ngek Neneh
| Year of publication: |
2024
|
|---|---|
| Authors: | Radebe, Sithembisile Sakhikhaya ; Verkijika, Silas Formunyuy ; Neneh, Brownhilder Ngek |
| Published in: |
Baltic journal of management : BJM. - Bradford : Emerald, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 19.2024, 1, p. 69-84
|
| Subject: | Social Web | Social web | KMU | SME | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BJM-01-2023-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014490086