SOCIAL MEDIA – WHAT IS IT AND WHAT CAN IT DO FOR YOUR BUSINESS?

The paper attempts to question the importance of "social media" for present and future business. After a brief history and identification of the main types and modes of expression - both in Romania and abroad - the authors present some benefits of using and integrating "social forms of media" versus "possible losses by ignoring" this global phenomenon. Finally, managerial implications are identified for companies involved in the use of certain types of "social media".