Social network activity and contributing to an online review site
Ronald E. Goldsmith; Margherita Pagani; Xiaojing Lu
| Year of publication: |
2013
|
|---|---|
| Authors: | Goldsmith, Ronald E. ; Pagani, Margherita ; Lu, Xiaojing |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 2, p. 100-118
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Personalisierung | Personalization | Website |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009764259