Social-networkers of the world, unite and take over : a meta-introspective perspective on the Facebook brand
Anthony Patterson
| Year of publication: |
2012
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| Authors: | Patterson, Anthony |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 4, p. 527-534
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| Subject: | Facebook, Inc. | Social Web | Social web | Selbstevaluation | Self-assessment | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009512743