Social networking atmosphere and online retailing
Year of publication: |
2014
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Authors: | Park, Min Sook ; Shin, Jong-kuk ; Ju, Yong |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 1, p. 89-107
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Subject: | environmental behavior | social networking atmosphere | online retailing | purchase intention | online consumer behavior | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
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