Social networking sites as a learning tool
Noelia Sanchez-Casado and Juan Gabriel Cegarra Navarro (Economía de la Empresa, Universidad Politécnica de Cartagena, Cartagena, Spain), Anthony Wensley (Institute of Communications, Culture, Information and Technology, University of Toronto, Toronto, Canada) and Eva Tomaseti-Solano (Economía de la Empresa, Universidad Politécnica de Cartagena, Cartagena, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sanchez-Casado, Noelia ; Cegarra Navarro, Juan Gabriel ; Wensley, Anthony ; Tomaseti-Solano, Eva |
| Published in: |
The learning organization : TLO ; the international journal of critical studies in organizational learning. - Bingley : Emerald Group Publishing Limited, ISSN 0969-6474, ZDB-ID 1375336-8. - Vol. 23.2016, 1, p. 23-42
|
| Subject: | Brand knowledge | Social networking sites | Customer capital | Informational value | Instrumental value | Learning facilitators | Social Web | Social web | Soziales Netzwerk | Social network | Lernen | Learning | Lernprozess | Learning process | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TLO-10-2014-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555708