Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Justin Beneke, Simon Blampied, Sonia Miszczak, and Penelope Parker
| Year of publication: |
2014
|
|---|---|
| Authors: | Beneke, Justin ; Blampied, Simon ; Miszczak, Sonia ; Parker, Penelope |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 4, p. 362-389
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| Subject: | Facebook | beer consumption | social networking | brand attitude | brand image | brand involvement | interactivity | media richness | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Bier | Beer | Markenführung | Brand management | Soziales Netzwerk | Social network | Südafrika | South Africa | Markenartikel | Brand | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399875