Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Year of publication: |
2012
|
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Authors: | Sigala, Marianna |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 7, p. 966-990
|
Subject: | Social Web | Social web | Dienstleistung | Services | Innovation | Kundenintegration | Customer integration | Gastgewerbe | Hospitality industry | Webanalyse | Web analytics |
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