Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Sylvia Chan-Olmsted, Moonhee Cho, and Mark Yi-Cheon Yim
| Year of publication: |
2013
|
|---|---|
| Authors: | Chan-Olmsted, Sylvia M. ; Cho, Moonhee ; Yim, Mark Yi-cheon |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 737-749
|
| Subject: | Social Web | Social web | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763845