Social networks : usage intensity and effects on personalized advertising
Bernd W. Wirtz, Vincent Göttel, Peter Daiser
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Göttel, Vincent ; Daiser, Peter |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 2, p. 103-123
|
| Subject: | Social media | Social networks | Facebook | Personalized advertising | Structural equation modeling | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669615