How do social norms affect customers' food selections at restaurants? : investigating social norms misalignment using polynomial regression with response surface analysis
Jinhyun Jun and Susan W. Arendt
| Year of publication: |
2020
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|---|---|
| Authors: | Jun, Jinhyun ; Arendt, Susan W. |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 6, p. 702-721
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| Subject: | Descriptive norms | healthy eating | injunctive norms | misalignment | polynomial regression | social norms | Soziale Norm | Social norm | Regressionsanalyse | Regression analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2019.1662354 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256165