Social- or task-oriented : how does social crowding shape consumers' preferences for chatbot conversational styles?
Jiaji Zhu, Yushi Jiang, Xiaoxuan Wang and Suying Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhu, Jiaji ; Jiang, Yushi ; Wang, Xiaoxuan ; Huang, Suying |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 5, p. 641-662
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| Subject: | Chatbots | Conversational styles | Human-computer interaction | Product categories | Social crowding | Social perceptions | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2022-0007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427942