Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce : empirical research in China
Depeng Zhang, Lihong Fu, Jiaxin Ma, Chunfeng Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Depeng ; Fu, Lihong ; Ma, Jiaxin ; Chen, Chunfeng |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1995-2008
|
| Subject: | China | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633927