Social piloting as testing methodology for media innovations
Andreas E. Tasch and Tobias Fredberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Tasch, Andreas E. ; Fredberg, Tobias |
| Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 241-261
|
| Subject: | Mediensektor | Media industries | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791383