Social profit orientation : lessons from organizations committed to building a better world
Leonard L. Berry, Tracey S. Danaher, Timothy Keiningham, Lerzan Aksoy, and Tor W. Andreassen
| Year of publication: |
2025
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|---|---|
| Authors: | Berry, Leonard L. ; Danaher, Tracey S. ; Keiningham, Timothy ; Aksoy, Lerzan ; Andreassen, Tor W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 2, p. 1-19
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| Subject: | services marketing | service to society | social profit orientation | social initiatives | institutional theory | stakeholder theory | corporate social responsibility | transformative service research | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241258495 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374166