Social responsibility influence on customer trust in hotels : mediating effects of reputation and word-of-mouth
Year of publication: |
2017
|
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Authors: | Reza Jalilvand, Mohammad Reza ; Vosta, Leila Nasrolahi ; Mahyari, Hamze Kazemi ; Pool, Javad Khazaei |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 72.2017, 1, p. 1-14
|
Subject: | Word-of-mouth | Corporate reputation | Hotel industry | Corporate social responsibility | Customer trust | Corporate Social Responsibility | Hotellerie | Firmenimage | Virales Marketing | Viral marketing | Reputation | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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