Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg, Vignesh Yoganathan, Severina Cartwright
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Hongfei ; Jayawardhena, Chanaka ; Osburg, Victoria-Sophie ; Yoganathan, Vignesh ; Cartwright, Severina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 208-220
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| Subject: | Consumption emotion | Electronic word of mouth (eWOM) | Media differences | Online disinhibition effects | Social sharing of emotion | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581597