Social shopping communities as an emerging business model of youth entrepreneurship : exploring the effects of website characteristics
Year of publication: |
2014
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Authors: | Zhang, Hong ; Lu, Yaobin ; Gao, Ping ; Chen, Zhenxiang |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 66.2014, 4, p. 319-345
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Subject: | social shopping | youth entrepreneurship | website characteristics | trust | sociability | personalisation | self reference | purchase intention | S-O-R framework | Website | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Online-Handel | Online retailing | Geschäftsmodell | Business model | Social Web | Social web | Vertrauen | Confidence | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up |
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