Social store identity and adolescent females' store attitudes and behaviors
Sharon E. Beatty, Alexa M. Givan, George R. Franke, and Kristy E. Reynolds
| Year of publication: |
2015
|
|---|---|
| Authors: | Beatty, Sharon E. ; Givan, Alexa M. ; Franke, George R. ; Reynolds, Kristy E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 1, p. 38-56
|
| Subject: | Ladengeschäft | Retail outlet | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Mädchen | Girls |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484122