Social values in consumer psychology : key determinants of human behavior
Year of publication: |
2020
|
---|---|
Authors: | Suh, Wang Suk ; Kahle, Lynn R. |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 165-174
|
Subject: | Verbraucher | Consumers | Verbrauchereinstellung | Consumer attitudes | Soziale Werte | Social values |
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