Socialization and processing effects on comprehension of credit card advertisement disclosures
Alex Wang
| Year of publication: |
2012
|
|---|---|
| Authors: | Wang, Alex |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 17.2012/13, 2, p. 163-176
|
| Subject: | Kreditkarte | Credit card | Studierende | Students | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681453