Socially responsible marketing in creating value for customer in the Polish market
Edyta Rudawska
| Year of publication: |
2013
|
|---|---|
| Authors: | Rudawska, Edyta |
| Published in: |
Challenges for the trade of Central and Southeast Europe. - Bingley : Emerald, ISBN 978-1-78190-832-7. - 2013, p. 73-94
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketing | Kundenwert | Customer value | Firmenimage | Corporate reputation | Bibliometrie | Bibliometrics | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365713