Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Rossella Gambetti, Silvia Biraghi, TC Melewar and Angela Beccanulli
| Year of publication: |
2022
|
|---|---|
| Authors: | Gambetti, Rossella ; Biraghi, Silvia ; Melewar, T. C. ; Beccanulli, Angela |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 415-443
|
| Subject: | Marketing | Markenarchitektur | Brand architecture | Unternehmensethik | Business ethics | Gesellschaft | Society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609409