Societal marketing and morality
Andrew Crane and John Desmond
| Year of publication: |
2009
|
|---|---|
| Authors: | Crane, Andrew ; Desmond, John |
| Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 100-122
|
| Subject: | Marketingtheorie | Marketing theory | Soziale Werte | Social values | Ethik | Ethics | Ökonomische Ideengeschichte | History of economic thought | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832347