Socio-styles : the new lifestyles classification system for identifying and targeting consumers and markets
Bernard Cathelat
| Alternative title: | Socio-Styles-Système <engl.> |
|---|---|
| Year of publication: |
1993
|
| Authors: | Cathelat, Bernard |
| Publisher: |
London : Kogan Page [u.a.] |
| Subject: | Lebensstil | Analyse | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 284 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Aus d. Franz. übers. |
| ISBN: | 0-7494-0696-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004149136