Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Joya A. Kemper and Paul W. Ballantine
| Year of publication: |
December 2017
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| Authors: | Kemper, Joya A. ; Ballantine, Paul W. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 381-392
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| Subject: | social marketing | macro-social marketing | systems-thinking | institutional change | socio-technical transitions | social norms | systemic change | social change | macromarketing | Sozialer Wandel | Social change | Institutioneller Wandel | Institutional change | Social Marketing | Social marketing | Systemtransformation | Economic transition | Soziale Norm | Social norm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717715746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791096