Soft power and desirable relationship outcomes : the case of Zimbabwean distribution channels
Richard Chinomona; Julia Ying-Chao Lin; Michael Chih-Hung Wang and Julian Ming-Sung Cheng
| Year of publication: |
2010
|
|---|---|
| Authors: | Chinomona, Richard ; Lin, Julia Ying-chao ; Wang, Michael Chih-hung ; Cheng, Julian Ming Sung |
| Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 11.2010, 2, p. 182-200
|
| Subject: | Vertriebsweg | Distribution channel | Simbabwe | Zimbabwe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702040