Soft quality management practices and product innovation ambidexterity : the mediating role of market orientation ambidexterity
Younès El Manzani, Mostapha El Idrissi and Zakaria Lissaneddine
| Year of publication: |
2023
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| Authors: | El Manzani, Younès ; El Idrissi, Mostapha ; Lissaneddine, Zakaria |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 26.2023, 5, p. 1333-1364
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| Subject: | Innovation ambidexterity | ISO 9001 | Market orientation ambidexterity | Morocco | Organizational ambidexterity | PLS-SEM | Product innovation ambidexterity | Soft quality management practices | Qualitätsmanagement | Quality management | Organisationale Ambidextrie | Ambidextrous organization | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovation | Unternehmenserfolg | Firm performance | Marokko |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-09-2021-0460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338527