Solidarity of purpose : building an understanding of consumers through a community of scholars
Ann McGill; Laura Peracchio; Mary Frances Luce
| Year of publication: |
2011
|
|---|---|
| Authors: | McGill, Ann L. ; Peracchio, Laura A. ; Luce, Mary Frances |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 2-8
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521181