Solutions offerings: a critical review and reconceptualisation

Purpose – The purpose of this paper is to offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions and connect their different characteristics. Design/methodology/approach – The paper takes a critical review of the relevant literature, 28 contributions being identified in a search of three major databases and a range of other published work for the broader perspective, illustrated by real‐world examples. Findings – There is no unanimous and rigorous definition of solutions, but rather a number of often broad and generic descriptions that could be applied to a wide array of different offerings, if not generically. Research limitations/implications – The sample of subject‐specific contributions to the literature may not have been sufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions. Originality/value – This structured and critical review contributes to the literature on services and solutions, by developing a conceptual framework as a basis for future studies and current management strategy.