Solving the crisis of immediacy : how digital technology can transform the customer experience
Salvatore Parise, Patricia J. Guinan, Ron Kafka
| Year of publication: |
July-August 2016
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| Authors: | Parise, Salvatore ; Guinan, Patricia J. ; Kafka, Ron |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 4, p. 411-420
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| Subject: | Digital marketing | Augmented reality | Mobile apps | Video conferencing | Remote expert | Virtual concierge | Digital assistant | Omnichannel | Touchpoints | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514824