Some antecedents, moderators and consequences of market orientation in international joint ventures
Mustafa Colak (College of Business and Economics, Department of Business Administration, UAE University, Al Ain, UAE), Zafar Husain (College of Business Administration, Department of Management, Al-Ain University of Science and Technology, Abu Dhabi Campus, Abu Dhabi, UAE), Mumin Dayan (College of Business and Economics, Department of Business Administration, UAE University, Al Ain, UAE)
| Year of publication: |
2015
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|---|---|
| Authors: | Colak, Mustafa ; Husain, Zafar ; Dayan, Mumin |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 8.2015, 4, p. 436-450
|
| Subject: | MO | market orientation | IJVs | international joint ventures | inter-partner trust | inter-partner cultural differences | IJV innovativeness | IJV performance | Joint Venture | Joint venture | Marketingmanagement | Marketing management | Vertrauen | Confidence | China | Unternehmenserfolg | Firm performance | Internationale Unternehmenskooperation | International business cooperation | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547818