Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
David Carson
| Year of publication: |
1990
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|---|---|
| Authors: | Carson, David |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 24.1990, 11, p. 1-51
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| Subject: | KMU | SME | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001118947