Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
| Year of publication: |
1990
|
|---|---|
| Authors: | Carson, David |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982-x. - Vol. 24,11
|
| Publisher: |
Bradford : MCB Univ. Pr. |
| Extent: | 51 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Zsfassungen in dt., engl. u. franz. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10004092852