Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Minh T. T. Nguyen, Agnes Emberger-Klein, Klaus Menrad
| Year of publication: |
2022
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|---|---|
| Authors: | Nguyen, Minh T. T. ; Emberger-Klein, Agnes ; Menrad, Klaus |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 744-762
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| Subject: | food away from home | healthy eating intervention | lower-calorie food | personalized price promotion | price reduction | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Lebensmittelpreis | Food price | Ernährungspolitik | Nutrition policy | Gastronomie | Restaurant industry | Funktionelle Lebensmittel | Functional food | Verkaufsförderung | Sales promotion | Lebensmittelmarkt | Food market | Lebensmittelkonsum | Food consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12723 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176920