Some like it warm : how warm brands mitigate the negative effects of social exclusion
Soyoung Kim, Kyle B. Murray, Sarah G. Moore
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Soyoung ; Murray, Kyle B. ; Moore, Sarah G. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 4, p. 777-790
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| Subject: | loneliness | social exclusion | consumer choice | brand warmth | consumer-brand relationships | Konsumentenverhalten | Consumer behaviour | Soziale Ausgrenzung | Social exclusion | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21786 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290860